Privacy Policy

For the purposes of legislation on the protection of personal data, provided for in Regulation EU 2016/679 of the European Parliament and of the Council of April 27, 2016, the Charming House Group - Azores, informs its CUSTOMERS that their personal data will be subject to processing directly from the group.

By making their personal data available to the accommodation units that are part of the Charming House - Azores Group, customers acknowledge and consent to their processing in accordance with this Declaration of Privacy and Processing of Personal Data and the rules and principles contained in the respective terms and conditions of the services used.

The Charming House Group - Azores respects the privacy of all individuals who visit our website, known as USERS. This Privacy Policy reflects the information that Grupo Charming House - Azores collects and how it will use said information.

The Charming House - Azores Group wishes to provide you with as much control as possible over the information that identifies you personally. We also want to inform you about the possibility of exercising your rights of access, rectification, cancellation and opposition to the processing of your personal data. When you request it, the Charming House Group - Azores allows you to access your personal information; (b) delete your Personal Information from our Database and (c) correct personal information that appears to be incorrect. To exercise these rights, please send an email to


Information and Personal Data

When you visit our website, we will not collect any Personal Information about you (including your name, address, telephone number or email address) unless you voluntarily provide it.

By using our website, you agree to accept the terms and conditions of our current Privacy Policy, as explained in this section of the website. If you do not accept the terms and conditions of this Privacy Policy, we ask that you do not provide any personal data to Grupo Charming House - Azores through this website.

When making a reservation at any of the hotels in the Charming House Group - Azores, personal data may be collected (name, date of birth, citizen card/passport number, nationality, telephone number, email, address and card information credit).

The information collected has the following objectives:

1. Management of customer reservations and stays;

2. Improvement of the services we provide, in order to understand your needs and exceed your expectations;

3. Personalization of our services;

4. Response to questions, suggestions or complaints;

5. Sending newsletters, promotions and marketing materials.


Processing of personal data

The Charming House Group - Azores provides users and customers with the appropriate technical resources so that, in advance, they can access this Privacy Policy and can give their consent for the Charming House Group - Azores to automatically process their personal data.

Regarding the electronic data collection forms on the website, except in the fields where otherwise indicated, answers to questions about personal data are voluntary, without the lack of objection implying a loss in the quality or quantity of the corresponding services, the unless otherwise stated.

When you voluntarily provide us with personal data, you authorize us to use that Personal Information in accordance with the terms and conditions of our Privacy Policy.

Users and customers guarantee that the personal data provided to Grupo Charming House - Azores are true and are responsible for communicating any changes to them.

The Charming House - Azores Group may store and process your personal data to better understand your needs and how we can improve our products and services. We may use your personal information to contact you, including electronically, in particular via email, fax, cell phone messages or other similar means, for example, to personalize information about the products or services we offer you, to be able to send you promotional materials. marketing or promotion or to be able to respond to your comments or requests for information.

For legal reasons, the Charming House - Azores Group can and must provide all information requested by the competent authorities in accordance with Portuguese laws, in the case of the existence of a relevant court order. Under this assumption, and with the intention of collaborating with justice, the Charming House - Azores Group may register and subsequently provide the competent authorities, with the prior presentation of the legally necessary court order, information relating to the IP address that identifies the user's connection. , as well as the exact time, usernames and passwords, among other data. However, IP addresses and connection times are only recorded in services where it is suspected that a user may make illegal use of them. We must inform you that your personal data will be entered into an automated personal data file created by the Charming House Group - Azores and under its responsibility, with the aim of being able to respond to your queries, as well as to send you information about the our products and services.

The Charming House - Azores Group will only reveal your personal information without prior notice if the law requires it or if, in good faith, it considers that such action is necessary to: (a) comply with the law or mandates relating to legal processes that affect the Charming House Group - Azores or the website; (b) protect and defend the property rights of Grupo Charming House - Azores and its website and (c) act, in urgent circumstances, to protect the personal safety of users and customers of Grupo Charming House - Azores, its website or of the public.


The Charming House - Azores Group is committed to treating your Personal Information with maximum privacy, confidentiality and security. The Charming House - Azores Group protects your personal data from loss, misuse, unauthorized access, alteration and destruction, with all technical means at its disposal.

However, users and customers should be aware that Internet security measures are not impregnable. Companies external to the Charming House Group - Azores that have access to your personal data in relation to the services provided to the Charming House Group - Azores are obliged to keep the information confidential and are not authorized to use this information for any purpose other than providing the services they are providing on behalf of the Charming House Group - Azores.

Non-personal information collected automatically

Our web service automatically collects certain types of non-personal information about the use of our website, which is stored on our servers for exclusively internal purposes, namely to facilitate your visit to our website, improve your online experience or for purely statistical purposes. access.

Subcontractors, Communication and Transfer of personal data

Personal data, databases, service platforms and other operations may, under legally defined terms and conditions, be hosted, shared and communicated to other Charming House - Azores companies. Personal data may also be made available to courts and other competent authorities, in strict compliance with the provisions of the law, particularly when they are necessary for the resolution of disputes relating to billing and for activities relating to the protection of public security, defense and State security and the prevention, investigation or detection of criminal offenses.

The Charming House - Azores Group may also use subcontractors for all or part of the purposes identified above, as well as for the maintenance, hosting and management of its computer systems and equipment, under the terms permitted by the legislation that regulates the processing of personal data, these entities are obliged to maintain secrecy and guarantee security regarding the data of the Customers of the Charming House Group - Azores, for this purpose, they must have access, and must not use this data for any other purposes, or for their own benefit, nor relate them with other data they have.

In situations where Customer data is transferred or hosted in other companies of the Charming House - Azores Group, the levels of security and protection cannot be lower than those provided by the Group.

What is the retention period for personal data?

Your personal data is only kept for the period of time necessary to provide the service or product, or to comply with the legal obligations of the Charming House Group - Azores. The data may also be kept until the period during which the possible invoice can be legally challenged or the payment claimed, or for the legally defined periods for the purposes of investigation and legal actions of a criminal nature.

Right to access, correct, oppose and delete personal data

Under applicable legislation, the Customer is guaranteed the right to access data that directly concerns them, and may request their correction or addition by contacting Grupo Charming House - Azores for this purpose via email at .

The Customer may also, at any time, oppose the processing of data, with the exception of those strictly necessary for the provision of the service, and/or request deletion of their data for marketing purposes, and for this purpose they must contact the Group via email address: Updates

The Charming House - Azores Group may change this privacy policy periodically, so we advise Customers to consult it regularly. This privacy policy was updated on November 10, 2023. Contacts/Questions

Customers and Users can obtain complete and updated information about the privacy policy and processing of personal data of the Charming House Group - Azores, available at